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Report: Kia may lose names, use numbers for future models

Would a Kia Forte by any other name smell as sweet, if the name were K3 and those judging the smell were American buyers? That's the question Kia executive are mulling as they decide whether to switch to alphanumeric model designations in the U.S. Some of the company's cars that go by names in other markets wear letter-number identifiers in South Korea, such as the Optima, known in South Korea as t

Report: Kia Motors first-quarter profit quadruples

This whole recession thing has been good to Kia. Buyers have skidded away from high-riding luxury barges faster than cockroaches from a kitchen light and right into the loving arms of the Korean automaker's well-equipped, smartly priced, and newly competent products. As a result, the company has reportedly seen its net profits quadruple in the first three months of this year. Kia m

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